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About Us

Primary Data is a startup developing dynamic global data mobility solutions that improve enterprise efficiency and agility by aligning applications, servers, and storage systems through data virtualization. Our solutions simplify complexity and boost efficiency with existing infrastructure, giving companies a new level of visibility, insight and control over their most valuable asset: Their data.

Founded by industry veterans, the growing Primary Data team is working on solutions that enable companies to automate the management and movement of all data throughout their infrastructure based on policy and application needs.

Scale without the struggle

Managing servers and storage across a datacenter and into the cloud can make IT experts feel less like strategic technical professionals and more like an emergency response team. Technology evolves quickly and requirements for business success can change even faster. Companies can choose from numerous datacenter options, but managing across these different silos is complex as data is spread out across tiers of servers, petabytes of storage, and cloud-based systems.

Data beyond boundaries

Primary Data enhances existing infrastructure investments while supporting the freedom to choose new solutions that meet evolving business requirements. From servers to the cloud and all of the infrastructure in between, Primary Data ensures that you know where your data is going, who is using it, and how it’s being used—finally taking the guesswork out of managing data and scaling growth.

Join our team

The brightest minds in the business are joining Primary Data. Our engineering culture is based on the kind of passion and collaboration embraced by the open source community. If you would like to be part of the team working to move data beyond boundaries, please take a look at our Careers page. Primary Data is moving fast, and we would love to hear from you soon.

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News Releases

Primary Data Raises $50 Million in Initial Funding

November 5, 2013

Primary Data Raises $50 Million in Initial Funding

SALT LAKE CITY, UT–(Marketwired – Nov 5, 2013) – Stealth-mode enterprise software company, Primary Data, which is leading the next evolution in software-defined data center technologies, today announced the closing of a $50 million financing round.

Primary Data is developing next generation data virtualization and mobility technologies to manage how information is stored and shared globally. This round of funding will give the company’s experienced and successful team of executives, led by Fusion-io founders David Flynn and Rick White, the ability to bring these new technologies to market in the second half of 2014.

“Cloud and the performance of Flash have spurred a transition in storage. But it’s not about the storage resources themselves. Instead, we need to focus on the data,” said David Flynn, co-founder and CEO of Primary Data. “Data needs to live beyond the boundaries of the storage systems that hold it. This is one of the problems Primary Data solves. With record-setting funding, we are now ready to lead the charge to a new era of storage that spans from Flash to Cloud.”

The $50 million in funding was led by Accel Partners and included Battery Ventures, Pelion Venture Partners, Lightspeed Venture Partners and Wing Capital Group.

“Primary Data’s biggest asset is its team of recognized pioneers in the storage industry,” said Ping Li, partner at Accel Partners. “Their technical strength and remarkable experience in successfully bringing disruptive technologies to market will help to solve a number of data virtualization and mobility problems.”

Primary Data is scheduled to launch from stealth in the second quarter of 2014. The company is currently building its presence in Salt Lake City, Silicon Valley and Israel. To stay connected, visit us at

About Primary Data

Primary Data is an emerging enterprise software company leading the next evolution in software-defined data center technologies.

About Accel Partners

Founded in 1983, and managing over $9.6 billion in capital, Accel Partners has a long history of partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California, New York City, London, and Bangalore, as well as in China via its partnership with IDG-Accel.

Accel has helped entrepreneurs build over 300 successful technology companies, many of which have defined their categories, including 99designs, Actuate, AdMob, Agile Software, AirWatch, Alfresco, Angry Birds (Rovio), Atlassian, BBN, Bonobos, Braintree, Brightcove, Cloudera, ComScore, (Quidsi), Dropbox, Etsy,, Facebook, Flipkart, Fusion-io, Gameforge, GlamMedia, Groupon, HasOffers, Imperva, Infinera, Interwoven, IronPlanet, JBoss, Kayak, Lookout, Macromedia, metroPCS, MoPub, Myntra, Opower, Polycom/PictureTel, Playfish, Portal Software, QlikTech, Rapt, Real Networks, Redback, Responsys, Riverbed, Spotify, Squarespace, SunRun, Trulia, UUNet, Veritas,, Webroot, Wonga, XenSource and Zimbra.

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